Paged content with active focus — testimonials, hero slides, onboarding step cards. One item is the focus, others peripheral. Snap-to-page, often with dots/arrows. Desktop nav buttons always-visible for primary content, hover-only for secondary.

Not for navigation lists where users need to compare items (they can’t see two at once), curated browsing (use a horizontal scroll row), or showing all options at once (use a grid).

Autoplay when each slide requires reading (testimonials, feature explainers) — breaks comprehension.

Wrap a formatted price that changes in place and should animate per digit — inside PriceCta or any live total that reacts to user choices.

Not for static prices that never change (use plain text or PriceDisplay) — the animation only earns its cost on values that update.